The Student Sofa Company is a niche furniture brand specialising in modular sofas built for student and HMO properties. They partnered with Lune Studio to launch the business from the ground up — from brand concept and copy to a bold, conversion-focused website designed to cut through in the landlord and letting agent market.
The founders came to us with a strong concept: create a purpose-built sofa for student properties. But they had no brand, no website, and no digital presence. The challenge was to create a brand and online experience that instantly communicated quality, trust, and industry insight — without looking like every other supplier in the furniture space.
We worked from a blank canvas to build a clear, confident identity tailored to the B2B property market. The website was designed to feel sharp and direct — with simple, persuasive copy, bold visuals, and a structure that made the ordering and enquiry process feel effortless. We focused on credibility, speed, and practical benefits to appeal directly to landlords and letting agents.
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