The Sands Care Home is a leading residential care provider on Morecambe’s seafront, known for delivering high-quality care in a warm, family environment. They partnered with Lune Studio to modernise their online presence, improve accessibility for families, and pioneer new digital tools — becoming one of the first care providers in the UK to launch an AI-powered website chatbot.
Although The Sands had a strong reputation locally, their old website didn’t reflect the quality of care or the professionalism of the home. It was outdated, difficult to navigate, and failed to provide prospective residents and families with the reassurance and clarity they needed. With increasing demand for care places, The Sands needed a modern website that could both build trust and streamline enquiries.
We developed a modern, responsive website with a calm and welcoming design that mirrors The Sands’ values. The new site includes clear service information, an easy-to-use enquiry form, and enhanced SEO to increase visibility in local searches. Most notably, we integrated one of the first AI-powered chatbots in the UK care sector — providing families with instant answers to their questions 24/7, improving accessibility, and reducing the burden on staff handling routine enquiries.
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