Lune Studio is a founder-led digital studio in Market Harborough. Big-agency capability, without the layers that make agencies slow, expensive and hard to talk to.
Philosophy
Most agency cost is coordination. Briefs written for people who were not in the room, work reviewed by people who will never touch it, and a client relationship managed by someone who cannot answer a technical question.
Lune runs the opposite way round. One person holds the whole project — strategy, design, build and launch — and brings in trusted specialists when a piece of work genuinely needs another pair of hands. Photography, illustration, copy at volume, complex integrations. They report to the project, not to a department.
The result is a shorter line between a decision and a change being live, and a website that reflects one coherent set of judgements rather than four half-implemented ones.
How we work
You talk to the person doing the work
There is no account layer between you and the build. The person in the kick-off call is the person writing the structure, designing the pages and pushing them live. Nothing gets lost being passed along.
Scope before pixels
Structure, content ownership and objectives are agreed before design starts. It is far less exciting than showing a homepage in week one, and it is the reason projects land on time.
You own everything
Domain, hosting account, CMS, content, analytics — all registered in your name. If you ever move on, everything goes with you and nothing needs unpicking.
No retainer by default
Ongoing work is offered when it will produce something you can point at. It is never a condition of the site continuing to work.
Say the useful thing
If a cheaper platform will do the job, that is the recommendation. If the real problem is the copy rather than the design, that gets said in the first call rather than the third invoice.
George Evans — Founder & Creative Lead
Background
George has spent his career on the commercial side of the web as much as the design side — building sites for independent businesses, schools, clinics, property firms and charities, and then living with the results long enough to learn what actually moves the numbers.
That means the conversation usually starts with the business rather than the brief: where enquiries come from now, what they are worth, which parts of the process are eating time, and what a website realistically changes.
Most of the studio’s work is now custom-built rather than assembled from a template, which is what makes the sites fast, the structure yours and the behaviour whatever the business actually needs. A significant part of each week goes on the automation and AI side, which is why that is offered as a capability rather than a buzzword.
The specialist model
A small, tested group of people brought in by name when a project needs them — photography, illustration, copywriting at volume, complex back-end work. You are told who is involved and why. Nobody is billed to your project to keep them busy.
Built, not assembled
Sites are built to the brief rather than bent out of a template, so nothing is limited by what someone else's theme allowed. Fast pages, a content structure that matches how your business actually works, and no plugin sprawl to maintain. The studio holds a Webflow Certified Partner accreditation where a client is better served by that route.
A position on AI
AI is used where it removes work — automation, structured content, research, triage — and kept away from anything that must be exactly right without a human checking it. No AI-generated brand copy, no invented data, no automation nobody understands.
Where the work has been.
Independent businesses through to international organisations. The common thread is not the sector — it is wanting the website to do a job rather than simply exist.
100+
Websites launched
2–6 weeks
Typical website delivery
100%
Founder-led projects
0
Unnecessary lock-ins
Experience spanning hospitality, education, healthcare, property, charities, retail and professional services.
Tell us what you’re working on, where the current challenges are and what you want to achieve. You’ll receive honest advice and a clear recommendation for the next step.