Three disciplines that tend to be bought separately and then fail to add up. Most projects start with one and add another once the first is earning its keep.
Websites built to the brief rather than bent out of a template. Fast, straightforward to update, and structured so search engines and buyers both find what they came for.
- Fast by default
- Easy to update
- Built to convert
- Works on any screen
- Search-ready
- Yours to own
Who it is for
Businesses whose current website is dated, slow, hard to update, or simply not winning the enquiries it should.
The problem it solves
A website that looks fine but does not sell. Usually the structure is wrong, the content answers the wrong questions, and nobody can update it without going back to whoever built it.
What you get
- Discovery session and objectives
- Sitemap and content structure
- Wireframes for key templates
- Visual design across desktop, tablet and mobile
- Build on whichever platform genuinely suits you
- CMS setup so your team can edit content
- Core technical SEO and analytics
- Forms, tracking and integrations
- Training and launch support
For example
- Replacing a slow, dated site with one the team can actually edit
- A restaurant group that needs bookings, menus and multiple venues under one brand
- A professional services firm that wants to look as credible online as it does in the room
Getting found for the searches that lead to work, and knowing which of them paid for themselves.
- Found for what matters
- Better enquiries
- Local visibility
- Paid campaigns
- Clear reporting
- Compounding results
Who it is for
Businesses that are invisible for the searches that matter, or spending on ads without knowing what comes back.
The problem it solves
Traffic that never turns into enquiries, or no traffic at all. Often the site is technically sound but says nothing a search engine can use, and nothing a buyer needs.
What you get
- Technical audit and fixes
- Keyword and intent mapping
- On-page optimisation across key templates
- Local SEO and Google Business Profile
- Content plan built around real questions
- Google Ads and Meta Ads setup and management
- Analytics, conversion tracking and reporting
For example
- A clinic that wants to rank for treatments in its own town
- A retail brand cutting wasted ad spend and tracking what actually converts
- A B2B firm building a content library that answers buyer questions
Google and social advertising aimed at the searches and audiences worth paying for, reported by the enquiries it produced rather than the impressions it bought.
- Google Ads
- Meta and LinkedIn
- Pages built for the campaign
- Tracked to enquiries
- Budget you control
- Reporting in plain English
Who it is for
Businesses that need enquiries sooner than search rankings can deliver them, or that want to test demand for a service before building a strategy around it.
The problem it solves
Money leaving the account with no clear line back to what came in. Campaigns set up once and left running, clicks landing on a homepage that was never built to convert, and reporting that talks about impressions instead of customers.
What you get
- Audit of an existing account, or a clean build from scratch
- Keyword, audience and competitor research
- Campaign structure, ad copy and creative direction
- Landing pages built for the campaign rather than pointing at the homepage
- Conversion tracking, so an enquiry can be traced back to the ad that caused it
- Google Ads alongside Meta or LinkedIn, whichever suits the audience
- Budget pacing and bid management
- Monthly reporting written in plain English
For example
- A service business that needs enquiries this month rather than in six
- Testing whether there is demand for a new service before building pages around it
- Covering the gap while SEO builds, then scaling back as the rankings land
Wiring the systems you already use into each other, so information is typed once and enquiries are answered while they are still warm.
- Hours back each week
- Replies in seconds
- Systems that talk
- Visible to AI search
- Less admin
- Fully documented
Who it is for
Businesses losing hours a week to copying information between systems, or losing enquiries because nobody replied fast enough.
The problem it solves
Enquiries sitting in an inbox. Data retyped into three systems. A team doing work software should have done. AI is useful here — not as a headline, as plumbing.
What you get
- Audit of where time is currently going
- Automated lead capture, routing and follow-up
- CRM and email platform integration
- Structured data and schema for AI search visibility
- Content structured so language models can read and cite it
- Internal tools and dashboards where they save real time
- Documentation so your team understands what runs and why
For example
- Website enquiries routed, tagged and acknowledged within seconds
- Quotes generated from a form instead of a spreadsheet
- Product and service content structured so ChatGPT can describe you correctly
Where AI is useful
Search is becoming an answer rather than a list of links. Sites that are structured properly get quoted in that answer. The rest quietly disappear from it.
AI Search Visibility
Content and schema structured so Google, ChatGPT and Gemini can quote you accurately.
Business Automation
Websites, forms, CRMs and inboxes wired together, so the same information is only ever typed once.
Enquiry Handling
Enquiries captured, routed and answered while the interest is still warm.
AI Under Supervision
Used for research, reporting and the repetitive parts of optimisation. Never for anything that has to be right without a person checking it.
What AI-ready means at Lune Studio
- Structured data
- LLM-readable content
- Schema
- CRM automation
- AI-assisted workflows
- Intelligent forms
- API integrations
- Internal tools
- Automated lead handling
Process
Six stages. You will always know what is happening and what is needed from you.
- 01
Discovery call
Thirty minutes on what you are trying to build and what is in the way. We work out whether it makes sense to work together. No charge, no obligation.
- 02
Proposal
A written proposal from that conversation, with two options at different levels of service. Fixed scope, fixed price, no lock-in. Book another call to pick it apart, or approve it and we start.
- 03
Onboarding
You get your own project dashboard for assets, resources and progress. A short questionnaire and a handful of sites you admire tell us where to aim before anything is designed.
- 04
Content & design
Structure, copy and design developed together, then populated properly. Your first review is a real website with your words in it, rather than a flat mockup of someone else's.
- 05
Review
Revisions in rounds, with short weekly check-ins so nothing drifts and nothing arrives as a surprise.
- 06
Launch
Testing, optimisation, training and handover. You leave owning the domain, the hosting and the CMS, and able to run the site yourself.
Thirty minutes, no charge. You will leave with an honest read on the problem and a clear recommendation, whether or not you work with us.