Property23

Project Breakdown

Property23 is a Lancaster-based residential property management company led by Louise Sadoune, a highly experienced property professional with decades of hands-on knowledge in the local rental market. The goal of the website was simple: clearly present her services to local landlords, establish trust, and generate high-quality enquiries — without unnecessary complexity.

There was no need for live property listings or complex systems. The focus was on clarity, credibility, and local visibility.

We built a clean, professional Webflow site that positions Property23 as a reliable, experienced alternative to larger agencies, while keeping the experience straightforward for both the client and end users.

What we delivered:

• Clear, service-led Webflow website focused on residential property management
• Strong, trust-building structure highlighting experience, services, and local knowledge
• Straightforward enquiry flow designed to convert landlords searching for management support
• Mobile-first layout with fast load times and simple navigation
• Clean CMS setup allowing content updates without technical input
• Local SEO foundations targeting Lancaster-based property management searches

Key outcomes:

• Property23 now ranks #1 on Google for the key search term “Property Management in Lancaster”
• Website consistently attracts relevant landlord enquiries without paid advertising
• The site clearly communicates experience and credibility, helping pre-qualify leads before contact
• Louise has a professional digital presence that supports the business without adding admin or complexity

The result is a focused, effective website that does exactly what it needs to do — support a local, experience-led property management business and drive consistent inbound enquiries from the right audience.

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