Listing Haus Real Estate Photography & Media

Project Overview

Listing Haus is a Phoenix-based real estate photography and media company built around a simple idea: make life easier for agents while elevating how listings are presented online.

The goal wasn’t just to design a visually appealing website. It was to create a complete digital system that reflects Luke’s precision, professionalism, and structured delivery process — while clearly communicating the difference between Residential and Commercial services.

The site needed to:

• Position Listing Haus as premium but approachable
• Clearly separate Residential and Commercial offerings
• Communicate the “Complete Delivery System” concept
• Build trust through testimonials and credentials
• Streamline booking and pricing visibility
• Support referrals and repeat business

The Challenge

Most real estate photography sites feel transactional — service lists, pricing, and a contact form.

Listing Haus is different.

Luke’s background as both a former Realtor and a 25+ year live production professional means his offering is operationally tighter and more structured than competitors. The website needed to reflect:

• Reliability
• Systems
• Speed
• Attention to detail
• Strategic understanding of listings

It also needed to balance strong marketing messaging with clear, practical information agents actually need.

Our Approach

1. Positioning: “Not just media. A complete delivery system.”

Rather than lead with equipment or technical specs, we structured the narrative around outcomes:

• Professional capture
• Organized delivery
• Built-in marketing tools
• Agent-first experience

This reframes Listing Haus from “photography vendor” to marketing partner.

2. Clear Service Segmentation

We created dedicated Residential and Commercial sections with distinct messaging:

Residential

• Interior & exterior photography
• Drone photos & video
• Floor plans
• 3D tours
• Social media reels
• Virtual twilight
• Property websites
• Same day delivery

Commercial

• Apartments & multi-family
• Offices & retail
• Short-term rentals
• Promotional video
• Site maps
• Day-to-night

This structure improves clarity, SEO relevance, and user journey.

3. Conversion Architecture

The site is built around consistent CTAs:

• Book Appointment
• See Pricing
• View Examples
• Book Now

Every major section ends with action — reducing friction and improving conversion flow.

We also integrated:

• Real-time booking system
• Pricing visibility
• Referral submission form
• Lead capture touchpoints

4. Trust & Authority

We leaned heavily into credibility:

• Detailed testimonials
• Professional tone
• Former Realtor positioning
• FAA Part 107 certification
• Veteran-owned business
• Clear service areas across Arizona

The testimonials were structured to emphasize:

• Speed
• Quality
• Professionalism
• Consistency
• Impact on agents’ careers

5. Story-Led About Section

Luke’s dual background — Realtor + live production professional — became a core differentiator.

Instead of a generic “About Us,” we positioned him as someone who:

• Understands listings from the agent’s perspective
• Understands execution from high-pressure live environments
• Treats every listing like a headline performance

This elevates the brand beyond “photography services.”

Key Features

• Structured service architecture
• Booking system integration
• Referral programme system
• SEO-optimized service pages
• Testimonial-driven trust building
• Clear Arizona service area targeting
• Pricing visibility and package clarity
• Agent portal positioning

Results

The finished site positions Listing Haus as:

• A premium yet accessible media partner
• Operationally reliable
• Strategically aligned with real estate workflows
• Built for modern listing marketing

It clearly communicates the difference between “just photos” and a complete listing delivery system.