Sweet Heat Fun! is the UK’s first dessert-inspired hot sauce brand — originally crafted in the US and relaunched in the UK. With a bold, fruit-forward flavour profile and a growing fanbase, they partnered with Lune Studio to establish their digital presence, streamline their online store, and create a foundation for scalable e-commerce growth.
Despite a unique product and strong word-of-mouth appeal, Sweet Heat Fun! lacked a professional online presence in the UK. Their existing setup was fragmented and didn’t reflect the vibrancy of the brand. Without a robust e-commerce site, strong SEO foundations, or consistent messaging, they were missing opportunities to capture online demand and showcase their range effectively.
We worked closely with Sweet Heat Fun! to design and develop a bold, conversion-driven e-commerce platform. The site was built with speed and mobile-first performance in mind, highlighting the playful brand identity while optimising for online sales. We implemented product pages with clear CTAs, subscription functionality for repeat orders, and integrated analytics for real-time performance tracking. To support the launch, we also crafted landing pages for campaigns and improved the checkout flow to reduce friction and increase conversion rates.
.svg)