Mighty Student Living

Mighty Student Living is Lancaster’s largest student accommodation provider. While their website was built by a third party, they turned to Lune Studio to help drive performance — with expert ad management, smart automation, and multilingual AI integration that enhances the experience for their global student base.

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The Brief

With over 70% of their enquiries coming from international students, Mighty Student Living needed a way to improve communication, reduce response times, especially outside UK office hours. Their site also wasn’t being fully leveraged to generate traffic or optimise conversions, despite high demand during peak seasons.

The Strategy

We stepped in to manage all paid advertising, running targeted Google and Meta ad campaigns to drive consistent traffic to the site. At the same time, we installed a custom-built AI chatbot — trained on their FAQs and policies — capable of engaging with users in multiple languages, answering queries in real time.

The Deliverables

  • Google Ads strategy and management
  • Meta Ads campaign targeting for key student windows
  • Multilingual AI chatbot trained on business-specific queries
  • Lead capture and qualification automation
  • Ongoing website content updates and SEO improvements
  • Transparent reporting and performance tracking
  • Feedback

    “The chatbot alone has been a game-changer — we now respond to enquiries instantly, in multiple languages, without lifting a finger. And with the ads running in the background, we’re seeing stronger enquiry rates than ever.” — Mikey Nye, Property Manager at Mighty Student Living